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D4rence Business Assessment

We are offering a complementary business marketing assessment. The goal is to share tactics and strategies with business owners and management who need help. If you are lost and are seeking a plan, start here.

Click the button below to start. The more details you provide about your business, the better we can tailor your marketing plan to meet your needs. If a question is irrelevant to your business, respond N/A.

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Question 1 of 27

What is your business name, and in which industry do you operate?

Question 2 of 27

Describe your business in one sentence: What do you do, and who do you serve?

Question 3 of 27

What is your brand mission, and what are your core values?

Question 4 of 27

How would you describe your brand’s tone and personality? (e.g., vibrant, professional, approachable, luxurious)

Question 5 of 27

What specific products or services do you offer, and what are your flagship offerings?

Question 6 of 27

Who is your ideal customer? Provide details such as age, location, occupation, income level, etc.

Question 7 of 27

What values or lifestyles are important to your target audience? (e.g., health-conscious, trend-savvy, environmentally focused)

Question 8 of 27

Why do you believe your customers choose you over competitors? What makes you unique?

Question 9 of 27

What do you think your audience’s biggest challenges or pain points are? How does your business solve them?

Question 10 of 27

Who are your primary competitors, and what differentiates your brand from theirs?

Question 11 of 27

Which marketing channels are you currently using? (e.g., social media, email marketing, paid ads, SEO, etc.)

Question 12 of 27

Please list your active social media profiles and website links.

Question 13 of 27

What type of content do you currently produce? (e.g., blogs, videos, posts, newsletters)

Question 14 of 27

What has worked well in your marketing efforts, and why do you think it worked?

Question 15 of 27

What hasn’t worked as expected? Do you know why?

Question 16 of 27

How do you currently measure marketing success? (e.g., leads, sales, engagement, website traffic)

Question 17 of 27

What are your primary marketing goals for the next 90 days? (e.g., increasing sales, brand awareness, lead generation)

Question 18 of 27

Are there any specific campaigns, events, or launches you need support within the short term?

Question 19 of 27

What long-term goals do you want your marketing strategy to support?

Question 20 of 27

What types of content do you feel resonate most with your audience? (e.g., educational blogs, behind-the-scenes videos, testimonials, case studies)

Question 21 of 27

Do you want to focus on specific topics or themes in your marketing?

Question 22 of 27

Do you have established branding guidelines? If yes, please share them (colors, fonts, voice, logo, etc.).

Question 23 of 27

Do you currently use any tools for scheduling or analytics? If so, which ones?

Question 24 of 27

Are there any platforms or mediums you’d like to explore but haven’t yet?

Question 25 of 27

Do you have a preferred frequency for publishing content across different channels?

Question 26 of 27

Would you like assistance with content creation, scheduling, or analytics setup?

Question 27 of 27

Is there anything else you’d like to share that would help us better understand your brand, goals, mission, vision, or pain points?

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