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The Complimentary D4rence Brand and Conversion Readiness Assessment

This assessment should answer one question:

“What is actually holding my marketing back right now?”

 

Click the button below to start and respond to every question, selecting the best response to your current situation.

Start

Question 1 of 13

Which statement best describes your brand’s position?

A

We clearly own a specific category or niche

B

We have a general focus but lack sharp differentiation

C

We struggle to explain how we are different

D

We often change how we describe what we do

Question 2 of 13

How confident are you that the right people immediately understand who you are for?

A

Very confident

B

Somewhat confident

C

Unsure

D

Not confident at all

Question 3 of 13

When someone visits your website, what do you think they feel first?

A

Clarity and relevance

B

Interest but some confusion

C

Overwhelmed by information

D

Unsure why they should care

Question 4 of 13

How consistent is your messaging across your website, email, and social channels?

A

Highly consistent

B

Mostly consistent with minor variation

C

Inconsistent depending on platform

D

Completely different depending on channel

Question 5 of 13

How clearly do your claims connect to visible proof?

A

Every claim is supported

B

Most claims are supported

C

Some claims lack proof

D

Proof is minimal or unclear

Question 6 of 13

Where does trust show up in your marketing?

A

Before any call to action

B

Near the point of conversion

C

After someone reaches out

D

Trust signals are limited or unclear

Question 7 of 13

How do you decide what content or campaigns to run?

A

Based on a clear strategy and narrative

B

Based on trends or inspiration

C

Based on general goals and ideas

D

We are often guessing

Question 8 of 13

How consistent is your publishing or campaign execution?

A

Highly consistent and intentional

B

Somewhat consistent

C

Inconsistent

D

Sporadic

Question 9 of 13

How confident are you that your visibility is building authority, not just activity?

A

Very confident

B

Somewhat confident

C

Unsure

D

Not confident

Question 10 of 13

What best describes your current conversion challenge?

A

Leads are strong but sales cycles are long

B

Interest is high but follow-through is low

C

Engagement is inconsistent

D

Conversion is unclear or unpredictable

Question 11 of 13

When someone does not convert, do you usually know why?

A

Almost always

B

Sometimes

C

Rarely

D

Never

Question 12 of 13

How confident are you that your marketing prepares buyers to decide?

A

Very confident

B

Somewhat confident

C

Unsure

D

Not confident

Question 13 of 13

Which best describes what you need right now?

A

Strategic clarity and oversight

B

Structure and guidance for execution

C

Help understanding what is not working

D

A complete reset

Confirm and Submit