If You’re Only Talking About What Makes You Different...

YOU'RE ONLY HALFWAY THERE.

Your “Only Statement” defines what makes your brand different.
But here’s the truth: Different doesn’t always mean relevant.

To truly connect, you need to take it a step further —
You need a So What Statement.

Get the Only Statement Cheat Sheet

The So What Statement Cheat Sheet

Turn your uniqueness into results your audience can’t ignore.

This one-page tool helps you:

✔ Translate your unique value into client-centered outcomes
✔ Craft messaging that makes people say, “That’s exactly what I need.”
✔ Build trust faster by showing the transformation you deliver

Use this simple formula:

Because we [unique value or method], our clients [specific result or transformation].

This framework turns your brand into more than a promise, it becomes a proof point.

REAL EXAMPLES FROM CHEAT SHEET:

✔ Because we design in 48-hour creative sprints, our clients launch sooner and grow faster.

✔ Because we coach based on energy, not just strategy, our clients avoid burnout and get results they love.

✔ Because we source from women-led farms, our customers support equity with every sip.

WANT MESSAGING THAT MAKES PEOPLE CARE?

Start with the So What Statement Cheat Sheet.

This is the follow-up to the viral “Only Statement” — and it’s the missing piece in your positioning.

No fluff. No pitch. Just clarity you can use immediately.