Blog Contact
About Contact

 

 

If You’re Only Talking About What Makes You Different...

YOU'RE ONLY HALFWAY THERE.

Your “Only Statement” defines what makes your brand different.
But here’s the truth: Different doesn’t always mean relevant.

To truly connect, you need to
take it a step further,  you need a So What Statement.

Get the So What Statement Cheat Sheet

If You’re Only Talking About What Makes You Different...

YOU'RE ONLY HALFWAY THERE.

Your “Only Statement” defines what makes your brand different.
But here’s the truth: Different doesn’t always mean relevant.

To truly connect, you need
to take it a step further,  you need a So What Statement.

Get the Only Statement Cheat Sheet

The So What Statement Cheat Sheet

Turn your uniqueness into results your audience can’t ignore. 

This one-page tool helps you:

âś” Translate your unique value into client-centered outcomes
 ✔ Craft messaging that makes people say, “That’s exactly what I need.”
 âś” Build trust faster by showing the transformation you deliver

The So What Statement Cheat Sheet

Turn your uniqueness into results your audience can’t ignore. 


This one-page tool helps you:

âś” Translate your unique value into client-centered outcomes
 ✔ Craft messaging that makes people say, “That’s exactly what I need.”
 âś” Build trust faster by showing the transformation you deliver

Use this simple formula:

Because we [unique value or method], our clients [specific result or transformation].


This framework turns your brand into more than a promise, it becomes a proof point.

Use this simple formula:


Because we [unique value or method], our clients [specific result or transformation].


This framework turns your brand into more than a promise, it becomes a proof point.

REAL EXAMPLES FROM CHEAT SHEET:

 

âś” Because we design in 48-hour creative sprints, our clients launch sooner and grow faster.

✔ Because we coach based on energy, not just strategy, our clients avoid burnout and get results they love.

✔ Because we source from women-led farms, our customers support equity with every sip.

WANT MESSAGING THAT MAKES PEOPLE CARE?

Start with the So What Statement Cheat Sheet.

This is the follow-up to the viral “Only Statement”, and it’s the missing piece in your positioning.

No fluff. No pitch. Just clarity you can use immediately.