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Insights, Ideas & Inspiration

Explore my thoughts on design, development, creativity, and the digital world — one post at a time..

"I Thought I Had a Marketing Problem—But It Was My Brand That Was Broken" branding May 06, 2025

👤 Meet Danielle (A Composite Story That Might Sound Like You)

Let’s be clear—Danielle isn’t a real person.
But her story? It’s built from dozens of real conversations we’ve had with small business own...

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Why Consistent Branding is the Key to Long-Term Success branding Nov 13, 2024

When it comes to branding, consistency may be the most overlooked factor in achieving long-term success. Flashy campaigns and viral moments might grab attention, but they don’t build enduring brands. ...

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